Marketing solutions for the outdoor recreation & playground industries
Marketing that builds momentum.
Swing Up Strategies provides results-driven marketing solutions for companies and organizations in the specialized industries of outdoor recreation, parks & playgrounds.
We are small business owners and digital marketing experts who deeply understand the unique business needs, goals, and challenges of outdoor recreation companies, parks & recreation departments, and more.
What We Do
Marketing Strategy Development
We take time to understand the intricacies of your customers, community, geographic area, and goals in order to craft a holistic marketing and content strategy for your business.
Social Media
Feeling like you should post your playgrounds on Instagram, but never get around to it? Leave it to us. We produce engaging social media content that highlights the best of your brand.
Email Marketing
Email marketing remains one of the most effective marketing tactics available. We write, design, and distribute newsletters, targeted campaigns, and automated customer journeys to engage your audiences.
Content Strategy & Development
From copywriting to search engine optimization (SEO) strategy to case studies, we craft compelling online content for your business that builds trust with your audiences.
Paid Advertising
Through efficient use of advertising dollars, we strategize, produce, and manage paid advertising campaigns across a variety of digital platforms.
A la Carte Services
We offer a variety of a la carte services including:
Photo and video shoot production
Conference, trade show and event marketing and coordination
Public relations and local media outreach
Web design management
We’re family-owned and operated.
Swing Up Strategies was founded by cousins Lauren Knight and Emma Knight Markrich.
Lauren brings years of experience operating her own company Pelican Playgrounds in the Gulf South, as well as over a decade of experience working in school operations.
Emma brings years of experience of marketing and communications expertise from working at agencies, startups, and small businesses.
Together, we are committed to helping you achieve your business goals through effective and engaging marketing and communications.
